"The joy of dressing is an art.” – John Galliano
LOOK IN COUTURE is a world of design and fashion since 1969. The unique dresses are handmade and crafted passionately to suit you on your special occasions. Each dress is made delicately to spread the true beauty of our fashion clients around the world. In addition to our continuous efforts in creating perfect looks for ladies on their special nights and events, our experience in establishing elegant gowns made us pioneers in the world of fashion.
LOOK IN COUTURE’s outstanding designs are recognized throughout the leading international fashion retailers; its items are available at the luxurious boutiques of retailers, lease departments, high-end department stores, and brand’s concept store showroom in Beirut & Paris. The label’s uniqueness of embroidery design and the creation of magical blends of colors gave the market an exclusive value of quality and glamorous high-end fashion designs. Those designs have a trendy signature of LOOK IN COUTURE each season holding the same value, yet adding an extraordinary touch to make them more attractive and up to date in the world of fashion.
In 1969, LOOK IN EST. founded by Saleh Zein, one of the main leaders in fashion marketing who contributed in evolving the fashion business in the MENA Region. Thrived to be unique in every detail, The label's uniqueness of embroidery design and magical blend of colors through its creations, gave the market an exclusive value of quality and glamorous high-end fashion designs that carry each season the same yet different trendy signature touch of LOOK IN COUTURE.
LOOK IN EST. founded in Beirut through its multicultural society and dynamic history. The company's main target was designing women casual wear and simple dresses. Shortly after that, the interests of Zein in expanding to international market regions, made the company transfer its concerns to produce high-fashion dresses and big creative collection every season that meet the expectations, needs, or desires of international retailers.
In 2010, LOOK IN COUTURE by Zein a unique signature and special limited designs of affordable luxury, inspired by Mohamad Zein, whom had revolutionized the concept of fashionable couture dresses into a concept store & signature label designs around the world. The Concept store / Beirut showroom was first launched in September 2017 and has over passed a huge demand of its couture dresses. The concept store of the designer is continuing to open in Paris in 2020 to reach unique clients in the international fashion market worldwide.
A dream becomes reality after long years of passionate work in fashion, our empire was built from the ground up, started with a man believed in him-self, made everything possible after many years of hard work, and granting experience for his new generation to continue the legacy with big success.
We do special dresses and clothing as pieces of art. Due to our valuable years of experience in fashion design, we proudly produce the most fashionable and stylish looks. We knit dresses using the threads of art. We create Bridal designs, couture dresses, ready-to-wear items and artwork pieces.
Creativity and experience is the key for everything unique and special, we create and we apply in an excellent results that would make the dresses and the customer service we offer highly appreciated & recommended.