Our Designer & Creative Director

Travel back in time to the beginnings of LOOK IN COUTURE, where fashion is more than just a trend—it is a family legacy. Established in 1969, the brand was founded on an artistic vision and an unwavering dedication to couture craftsmanship.

Carrying forward this legacy, Zein Mohamad, creative director, co-founder, and visionary designer, transformed the brand into an internationally recognized name. A fashion and textile designer, visual artist, and creative force, Zein pursued his passion for design in Paris, where he earned a master’s degree in design and drew inspiration from the city's unparalleled creativity and avant-garde culture. With his father’s expertise in fashion marketing, production and his own innovative approach, Zein expanded LOOK IN COUTURE into a global brand, showcasing his work among international fashion capitals.

A Global Vision Rooted in Heritage

Zein’s vision extended beyond couture—he sought to bridge tradition with modernity, making affordable luxury and sophisticated ready-to-wear accessible worldwide. His artistic approach led to the expansion of LOOK IN COUTURE into a full-fledged fashion house with a presence both in-store and online, catering to both individuals and businesses.

By Zein – A Studio for Exclusivity

To offer an even more personalized couture experience, Zein established the By Zein Design Studio, a space dedicated to private sessions, trunk shows, and exclusive capsule collections. This concept studio offers clients the opportunity to collaborate directly with Zein, experiencing the art of couture through custom bridal designs, textile swatches, and tailored fittings. Each piece is meticulously crafted, blending multi-cultural influences, luxurious fabrics, and intricate embroidery techniques to create truly one-of-a-kind masterpieces.

From a family small fashion production house to an internationally recognized brand, Zein Mohamad continues to reshape his world of couture, merging heritage with contemporary elegance.

For exclusive appointments and private consultations with Zein Mohamad, contact us:
📩 info@lookincouture.com