Sustainability & Ethics
At LOOK IN COUTURE, we believe that true luxury embraces responsibility. Discover our commitment to conscious creation and ethical practices.
Crafting Consciously
At LOOK IN COUTURE, we are committed to responsible practices and mindful creation. We believe luxury and sustainability can coexist, and we continuously work to improve our environmental and social impact.
Material Choices
Our approach to sustainability begins with thoughtful material selection. We prioritize natural fibers and high-quality fabrics chosen for their longevity and timeless appeal. When possible, we incorporate sustainable options like organic cotton, responsibly-sourced silks, and innovative eco-friendly textiles into our collections.
For our couture creations, we select premium materials that stand the test of time – pieces designed to become heirlooms rather than disposable fashion. Our Textile Studio actively researches and sources fabrics with reduced environmental impact, offering these options to both our design team and clients seeking more sustainable choices.
We believe in transparency about our materials and are continuously expanding our knowledge and options in this evolving area.
Local Production & Craftsmanship
By maintaining production in our Beirut atelier, we support local artisans and reduce the carbon footprint associated with global manufacturing chains. Our commitment to local craftsmanship not only preserves traditional skills but also contributes to the economic sustainability of our community.
The made-to-order nature of our couture pieces eliminates overproduction, while our RTW collections are produced in carefully calculated quantities to minimize waste. We believe that creating garments of lasting quality and timeless design is itself a sustainable practice, countering the culture of disposable fashion with pieces worthy of wearing for years to come.
Waste Reduction
We implement thoughtful practices to minimize waste throughout our creation process. Pattern-making is executed with fabric efficiency in mind, and remnants from larger projects are repurposed for smaller items, samples, or design experiments. Our digital design processes help reduce paper waste, while our made-to-measure approach for couture ensures materials are used purposefully.
In our Textile Studio, we take care to optimize printing processes to minimize water usage and chemical waste, selecting technologies and partners aligned with our values.
Our Ongoing Journey
We recognize that sustainability is not a destination but a continuous journey of improvement. We are committed to ongoing education, innovation, and transparency as we work toward more responsible practices. Future goals include expanding our range of sustainable materials, further reducing waste in our production processes, and exploring innovative technologies that align with our commitment to quality and craftsmanship.
We welcome dialogue with our clients and community about these important issues as we progress together toward a more conscious approach to luxury fashion.
Our Impact
Our Sustainability Principles
Circular Design
Creating pieces with longevity in mind, designed to be treasured for generations rather than seasons.
Responsible Sourcing
Carefully selecting materials with consideration for their environmental and social impact.
Ethical Production
Ensuring fair wages and safe working conditions for all artisans involved in our creation process.
Transparency
Being open about our practices and continuously seeking improvement in our sustainability journey.
Community Impact
Supporting local economies and preserving traditional craftsmanship through our production choices.
Resource Conservation
Minimizing water usage and reducing chemical impact in our textile processing and production.
Our Sustainability Progress
We believe in transparency about our journey. Here's where we stand today and where we're headed.
Our Sustainability Journey
2018
Began formal sustainability initiative with focus on waste reduction in pattern-making
2019
Introduced first collection featuring organic and responsibly-sourced materials
2020
Implemented digital design processes to reduce paper waste
2021
Established partnerships with sustainable textile suppliers
2022
Launched upcycling initiative for fabric remnants
2023
Achieved 50% sustainable materials in our collections
2024
Implemented water conservation measures in textile processing
2025
Current focus: Expanding eco-friendly textile options and further reducing carbon footprint
Frequently Asked Questions
What makes a fabric sustainable?
Sustainable fabrics are those that have a lower environmental impact throughout their lifecycle. This includes materials that are organically grown without harmful pesticides, responsibly harvested with minimal environmental damage, processed with reduced water and chemical usage, and biodegradable or recyclable at end-of-life.
At LOOK IN COUTURE, we consider multiple factors when selecting sustainable materials, including water usage, chemical inputs, carbon footprint, biodegradability, and social impact on communities involved in production.
How do you ensure ethical labor practices?
Our commitment to ethical labor begins with our in-house production in our Beirut atelier, where we maintain direct oversight of working conditions, fair wages, and appropriate hours. For any external partners or suppliers, we conduct thorough vetting to ensure they meet our ethical standards.
We believe in building long-term relationships with our artisans and suppliers, creating a community of skilled professionals who share our values and commitment to quality craftsmanship.
What happens to fabric remnants and waste?
We implement a multi-tiered approach to fabric remnants. Larger pieces are cataloged and stored for use in future small-scale projects or limited-edition accessories. Medium-sized remnants may be used for sampling or design experiments. Very small pieces are collected for textile recycling or used in creative upcycling projects.
Our pattern-making process is designed with fabric efficiency in mind, using digital technologies to optimize layouts and minimize waste from the start.
How can I care for my LOOK IN COUTURE pieces sustainably?
Proper garment care is an essential part of sustainability. We provide detailed care instructions with each piece to maximize its lifespan. Generally, we recommend:
- Spot cleaning when possible instead of frequent washing
- Hand washing delicate items in cold water with gentle, eco-friendly detergents
- Air drying to reduce energy usage and extend fabric life
- Proper storage with breathable garment bags for special pieces
- Professional cleaning only when necessary, using eco-friendly dry cleaners
We also offer garment repair services to extend the life of your LOOK IN COUTURE pieces.
What are your sustainability goals for the future?
Our sustainability roadmap includes several key objectives:
- Increasing our use of certified sustainable materials to 75% by 2027
- Implementing a comprehensive carbon offset program for our operations
- Developing a formal garment take-back program for end-of-life recycling
- Expanding our use of innovative, next-generation sustainable textiles
- Achieving water neutrality in our production processes
We view sustainability as an ongoing journey of continuous improvement rather than a fixed destination.
Join Our Sustainable Journey
Discover our collections created with consciousness and care for both people and planet.
Explore Our Collections