Our Designer & Creative Director

Meet Zein Mohamad - The Designer & Creative Director

Born into a family that established a legacy in Beirut’s fashion industry, Zein merges heritage with innovation, shaping LOOK IN COUTURE for the modern generation. Inspired by Beirut’s artistic energy and Paris’s luxury network, he envisions a smarter fashion online platform under his own brand and design studio, with a refined approach to fashion that stands apart from the chaos of fleeting trends.

Expanding into world-renowned boutiques and selective stores, he brings LOOK IN COUTURE to a global audience seeking exclusivity and sophistication in one part and trendy made-to-order online globally.

Back in Paris, Zein’s journey, earning a master’s degree in design, gained hands-on experience with prestigious fashion houses like Dior, leading fast fashion brands, and resourcing with textile companies and design worldwide.

Today, Beirut remains the brand’s foundation, while Paris serves as a creative and strategic hub. Through By Zein Design Studio, Zein offers exclusive couture experiences, private consultations, and bespoke collections, seamlessly merging tradition with contemporary elegance.

📩 For exclusive appointments: info@lookincouture.com